VMEdu and the Way of E-learning

Companies have long known the financial benefits of online training over physical classroom learning. In fact, companies can save anywhere between 50–70 % on training costs by switching to e-learning alternatives. So naturally it was love at first sight for company bean counters and executives; however, humans, or e-learners, clearly were not so impressed. Early…

Branding America and SMstudy – Part Two

Keywords: marketing branding America SMstudy value message freedom What is right about America? What is its value proposition to its citizens and to the world? What is America’s brand? In this second part of Brand America, we return to the Declaration of Independence[1]—arguably the quintessential statement of America the brand—to find what it tells us….

It is All About the Influence

  A common misconception is that if you have many followers on a social media platform then you are followed by many. But that isn’t necessarily true. You could have 20,000 followers, and yes, that looks impressive, but does that mean that 20,000 people are actually engaged in your content? This can be false advertising…

What Did You Do When You Were Supposed to be Sleeping?

Sleep Cycle is an app that tracks your sleep cycle. Seems pretty simple, but looks can be deceiving. In November of 2015, just a few short months ago, the app was released to the public and the vote is in. Everyone loves it. So, here’s what you do. First, download the app. Before you go…

How Low Can You Go? How High Can You Get?

Continually rising prices at the gas pump since the mid-1970s has had us all asking, “How high can these get?!” As 2015 slipped into 2016, with oil by the barrel in free fall, we found ourselves asking, “How low can this go?” The roller coaster of oil pricing per barrel and sticker surprise at the…

You are So Annoying! Not You, SMstudy, I am on the Phone

It seems that there are some dangers with “going native.” The U.S. Federal Trade Commission (FTC) has increased its oversight of native advertising online and on smartphones. The most recent company running afoul of this intensified supervision is Lord & Taylor, who just settled with the governmental body over charges that “it deceived consumers through…

Going Native

Native advertising has been around for a patch now. “Pay-to-play” content began appearing in newspapers (and later over the airwave) as early as the 1910s. Native ads, as noted by the SMstudy® Guide, “blend in with their surroundings” and “are promotional pieces attempting to look like the material to which they are adjacent.” So, native…

In a League of Their Own: The Snapchat Story

When creating an online presence, one of a marketing team’s initial steps is to explore the various digital marketing channels available that will maximize the reach of their products or services. Given the nature of the online world, which is constantly evolving, new channels are developing with greater frequency, and audiences are continuously exploring new…

What Turns a Ford into a Lincoln?

When I was a kid the men in my neighborhood used to say, “The only difference between a Ford and a Lincoln is the packaging… and ten thousand dollars!” The pause between “packaging” and the “and ten thousand dollars” got the intended laughs. Men who couldn’t afford most of the regular Ford line—though still dreaming…

That Which Gets Measured; Determining Metrics with SMstudy

Engineers have a maxim: “That which gets measured gets done.” This is a significantly more sophisticated way of saying that when the cat’s present the mice work.  From a management point of view, the application of metrics and testing can be an effective tool for keeping senior management in the workroom, even when they’re actually…