OOH, Electronic Billboards

More than six thousand digital billboards light up America’s roadways, yet, we’re still in the dark![1] We thought that—with the explosion of social media, the long (waning?) reign of broadcast advertising, Internet advertising, and more—billboards, like sandwich boards, were becoming a thing of the past. Yet, according to the association, there are more than 158,000…

Eye-to-Eye on IT Value, Marketing and SMstudy

When designing a marketing strategy should you start where you want to be, or where you are? If you’re a motivational speaker, you’re probably saying, “Start where you want to be.” If you’re a process engineer, you’re likely to say, “Start where you are.” If you’re a marketing strategist, you’re probably saying, “Yes.” “But it’s…

Inventions from 1900-1910: Deja vu All Over Again

There are some things I never do on social media. When I get a post with a picture of an old-fashioned pencil sharpener, apple corer or slide rule and it says “If you’ve ever used one of these, Like and Share,” I never do. And it’s not just because I don’t want to admit how…

VMEdu and the Way of E-learning

Companies have long known the financial benefits of online training over physical classroom learning. In fact, companies can save anywhere between 50–70 % on training costs by switching to e-learning alternatives. So naturally it was love at first sight for company bean counters and executives; however, humans, or e-learners, clearly were not so impressed. Early…

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